Local business marketing shouldn't depend on who you know

Most local businesses in India — restaurants, salons, gyms, boutiques — get discovered through word of mouth, a lucky online review, or a one-off DM to a local influencer who may or may not show up. It's inconsistent, hard to plan around, and doesn't scale past your own network.

Matchmint turns that into infrastructure. Businesses get a steady stream of verified creators, matched automatically, posting consistently — to Instagram and YouTube — every single month. No chasing, no negotiating, no guessing who's actually got real reach.

We're starting in India because the market is uniquely suited for it: WhatsApp-first communication, a massive and fast-growing creator base in every city, and customers who trust Instagram Reels and online reviews more than a billboard.